Privacy Policy

Last modified: November 9, 2018


“Life by Spot” or “Spot” or “us” or “our” or “we” refers to Life by Spot Inc. and each of its subsidiaries and affiliates. “Site” means and any other Internet sites operated by us, our online services, mobile services, and software. “You” and “your” means the user of this Site. “Personal information” refers to information that can be used on its own or with other information to identify, contact or locate you. (e.g. your name, email address, phone number, date of birth, address, social security number, driver’s license number, credit card number, or other data which can be reasonably linked to you.)

Information Collected By Us

A. Information You Give Us

We collect personal information from you when you register for a Life by Spot account and apply for insurance products and services through our Site. We may also collect information from you during your subsequent use of our Site, or when we communicate with you via telephone, e-mail or other means.

B. Information We Collect Based on Your Activity on Our Site

In order to provide and improve services to you and maintain records required by law, we collect information about your transactions and activity. Including but not limited to your IP address, geographical location, browser type, referral source, length of visit, button clicks, mouse movement and page views; device-specific information such as hardware model, operating system version, unique device identifiers, and mobile network information including phone number. If you are a Life by Spot policyholder, we collect information about your payment history.

We and our marketing partners and service providers use technologies such as cookies, beacons, tags, and scripts, to analyze trends, administer our Site, track users’ movements around our Site, and gather demographic information about our user base as a whole. We may receive reports on this activity on an individual and aggregated basis. We use cookies when you sign into your Life by Spot account to keep track of your personal session, help authenticate your account, and detect fraud. Cookies are also used to gather statistical data, such as which pages are frequently visited, what is downloaded, and the address of sites visited immediately before or after coming to our Site. You can control the use of cookies within your web browser. However, if you reject cookies, your ability to use some features or areas of our Site may be limited. To learn more about cookies, beacons and similar technologies, and how you may opt-out of some of this tracking, you may wish to visit

We may collect and store information (including personal information) locally on your device using mechanisms such as browser web storage (including HTML5). Various browsers may offer their own management tools for removing browser web storage. We also partner with third parties to manage our advertising on other websites and evaluate the overall performance of our Site. Our third party partners may use technologies such as cookies to gather information about your activities on our Site and other sites in order to provide you advertising based upon your browsing activities and interests or help us track the success of our marketing efforts or overall Site performance.

C. Information We Collect from Third Parties

When you register for a Life by Spot account and/or apply for the insurance products and services offered through our Site, we may collect information from third parties to verify your identity; assist in the underwriting of your application; make eligibility, risk rating, policy issuance and enrollment determinations; obtain reinsurance; administer coverage; administer claims; protect against fraud; and conduct other legally permissible activities. In addition, if another company refers you to us, we may collect your information from that company in order to process your application for the insurance products and services offered through our Site. We use Stripe. Inc. ("Stripe") to gather data about you from your financial institutions and to process Credit Card or ACH payments. You agree that by using our Site, services and products, you are granting us and Stripe the right, power, and authority to act on your behalf to access and transmit your personal information and financial information from your financial institution. You also agree that your personal and financial information will be transferred, stored, and processed by Stripe in accordance with the Stripe’s Privacy Policy.

D. How We Use Information

We use the information we collect to provide, maintain, protect and improve our Site, products and services; to develop new products and services; to better our marketing efforts; and to protect us and our users. This may include processing your application for life insurance; servicing your Life by Spot policy; enabling automatic payments and funds transfers with financial institutions; communicating with you concerning your Life by Spot account and transactions; and addressing any disputes you may raise concerning your Life by Spot account or the products and services offered through our Site.

We may also use your personal information to select you for certain marketing offers, newsletters, surveys and/or requests for feedback regarding your experience. We may use your personal information both to select you for an offer and to communicate that offer to you. Receipt of these communications is voluntary. If you do not wish to receive these communications please click on the “unsubscribe link” provided in such communications.

E. How We Share Your Information

We may disclose aggregated information about our users, and information that does not identify any individual, without restriction. We do not share your personal information with companies, organizations and individuals outside of Life by Spot unless we have your consent to do so, or, as necessary to provide you the products and services you request. We will share your personal information with life insurance companies, reinsurance companies and their respective administrators, vendors, agents and third party service providers, including but not limited to insurance support organizations, that are engaged in services related to underwriting and issuing life insurance policies as needed to provide you the insurance products and services you request.

We will also share your information with third-party vendors, agents and other service providers that perform services on our behalf, as needed to carry out their work for us, which may include billing, payments, background check services, service fulfillment, web hosting or providing analytic services. We provide only as much information as is needed for these third-party vendors, agents and other service providers to perform services on our behalf.

In addition, if you were referred to us by another company, we will share your information with that company as necessary to honor the terms of our agreement with that company and to provide you the insurance products and services you request.

For Legal Reasons we may share your information with companies, organizations or individuals as required by law or subpoena or if we reasonably believe that such action is necessary to (i) comply with, any applicable law, regulation, legal process or governmental request; (ii) enforce our Terms, detect, prevent or address fraud, or to protect the security or integrity of our Site and the products and services offered through our Site; and/or (iii) exercise or protect the rights, property, or personal safety of us, our users or others.

F. In Connection with Our Sale or Other Significant Transaction

We may share your information with companies, organizations or individuals in connection with a significant transaction, such as a merger, sale of our assets or shares, reorganization, financing, change of control or acquisition of all or a portion of our business by another company or third party or in the event of a bankruptcy or related or similar proceedings. We may share your information with other companies owned by or under common ownership as Life by Spot. These companies will use your personal information in the same way as we can under this policy. We may also aggregate or otherwise strip data of all personally identifying characteristics and may share that aggregated and/or anonymized data with other companies, organizations or individuals.

G. Opt-Out

If you do not want to receive promotional emails from us, you may stop receiving such emails by clicking on the “unsubscribe link” provided in such emails. We make every effort to promptly process all unsubscribe requests. You may not, however, opt out of service-related emails and communications (for example, you may not opt out of emails related to account verification, changes/updates to features of our Site or products or services, technical and security notices or that provide other transactional information).

We will retain your information for as long as your account is active or as needed for legitimate business or legal purposes. We may also reject requests related to updating or deleting information that are unreasonably repetitive, require disproportionate technical effort (for example, fundamentally changing an existing practice), risk the privacy of others, or would be extremely impractical (for example, requests concerning information residing on backup systems).

If you have any questions about reviewing, modifying or deleting your information, you may contact us by e-mail (

Information Security
We maintain commercially reasonable administrative, physical, and technical safeguards designed to prevent any unauthorized use, access, processing, destruction, loss, alteration, or disclosure of the data and information you provide us. In the event that any data or information under our control is compromised as a result of a breach of security, we will investigate the situation and where appropriate, notify those individuals whose information may have been compromised and take other steps, in accordance with any applicable laws and regulations.

H. Children’s Privacy

We do not knowingly collect or solicit any information from anyone under the age of 13 or knowingly allow such persons to register for a Life by Spot account. In the event that we learn that we have collected personal information from a child under age 13, we will delete that information as quickly as possible. If you believe that we might have any information from a child under age 13, please contact us by e-mail (

I. Third-Party Practices

This Site contains links to other Internet sites that are not maintained by us. Unless otherwise stated, we make no warranties or representations regarding these websites or the products or services offered on them. We do not control the privacy or security practices of third parties, or the locations where they process data. You should read the privacy and security policies of the other sites, as their practices may differ from ours.

J. Changes

Any changes to this policy become effective when posted to the Site. If you have registered for an account through the Site, we will notify you of any material changes to this policy by using any of the contact information you have provided to us or by posting a message on the Site’s home page. In addition, we will update the “last modified” date at the bottom of this page. Your continued use of the Site or our products and services following the update means that you accept our updated policy.

If you have any questions regarding this privacy policy or our practices, please contact us by email at or by U.S. Mail 6836 Austin Center Blvd., Ste 280, Austin, TX 78731.

Spot Spot policies are issued by Fidelity Life Association and reinsured by Hannover Life Reassurance Company of America.

© 2019 Life by Spot. All rights reserved.